SEARCH BLOG


KFC Invents with Innovative ‘Extra Crispy’ Campaign

Kentucky Fried Chicken has always been a strong competitor in the fast-food market, but its more recent focus on innovation has definitely kept it in the spotlight.
Kentucky Fried Chicken has always been a strong competitor in the fast-food market, but its more recent focus on innovation has definitely kept it in the spotlight.  Just this wee… https://www.globalpatentsolutions.com/blog/2016/08/kfc-invents-innovative-extra-crispy-campaign/

Oh Snap(chat)! Tech Giants Master the Art of Mobile Marketing

Mobile advertising is on the rise, anticipated by many to lead the global advertising market- perhaps even by the end of this year.
Mobile advertising is on the rise, anticipated by many to lead the global advertising market- perhaps even by the end of this year.  Social media, in particular, has become an inc… https://www.globalpatentsolutions.com/blog/2016/07/oh-snapchat-tech-giants-master-art-mobile-marketing/

The Tech Behind Super Bowl XLIX

If you're not interested in the football, you may be one of thousands watching the Super Bowl simply for the commercials.
If you're not interested in the football, you may be one of thousands watching the Super Bowl simply for the commercials.  Advertisers of all kinds are securing their spot, paying… https://www.globalpatentsolutions.com/blog/2015/01/tech-behind-super-bowl-xlix/

Ultramercial Abstract Software Patent Invalidated

Patent troll Ultramercial sued a number of companies over a patent covering a method of viewing free copyrighted material online.
Back in 2009, patent troll Ultramercial sued a number of companies over a patent covering a method of viewing free copyrighted material online. Internet users could gain access to… https://www.globalpatentsolutions.com/blog/2014/11/ultramercial-abstract-software-patent-invalidated/

Google Patents Transportation-Aware Advertising

Google's most recent patent for "Transportation-Aware Physical Advertising Conversions" is turning heads and giving customers...
Google's most recent patent for "Transportation-Aware Physical Advertising Conversions" is turning heads and giving customers and retailers a new method of shopping to look forwar… https://www.globalpatentsolutions.com/blog/google-patents-transportation-aware-advertising/

Sony Patent Uncovered for Interactive "Mini-Game" Commercials

Tech fans are buzzing about Sony’s recently revealed patent for “converting television commercials into interactive networked...
Tech fans are buzzing about Sony’s recently revealed patent for “converting television commercials into interactive networked video games.” New advertising tactics have continued … https://www.globalpatentsolutions.com/blog/sony-patent-uncovered-interactive-mini-game-commercials/

Jay-Z and Beyonce File Trademark with USPTO for Blue Ivy

“What's in a name? that which we call a roseBy any other name would smell as sweet;” - Shakespeare It shoul...
“What's in a name? that which we call a rose By any other name would smell as sweet;” - Shakespeare It should come as no surprise that one of Hollywood’s most famous couples… https://www.globalpatentsolutions.com/blog/jay-z-and-beyonce-file-trademark-uspto-blue-ivy/

Skechers Settles False Advertising Suit for $40 Million

If you’re one of the mass of people who jumped onto the Skechers Shape-ups bandwagon, you may be in for a surprise. The...
If you’re one of the mass of people who jumped onto the Skechers Shape-ups bandwagon, you may be in for a surprise. The company recently agreed to pay $40 million in settlement fe… https://www.globalpatentsolutions.com/blog/skechers-settles-false-advertising-suit-40-million/

Microsoft Patent Targets Ads Based on Emotion

Well, we’ve mentioned before that recent patents from top tech companies show significant potential for changes in the ...
Well, we’ve mentioned before that recent patents from top tech companies show significant potential for changes in the way they advertise. From Amazon’s “stalking” patent to So… https://www.globalpatentsolutions.com/blog/microsoft-patent-targets-ads-based-emotion/

Sony Advertising Patent Causes Controversy for Gamers

Gaming fans all over the country are heated after a forum user at NeoGAF uncovered a patent application from Sony late last w...
Gaming fans all over the country are heated after a forum user at NeoGAF uncovered a patent application from Sony late last week. The application was filed back in 2006, detailin… https://www.globalpatentsolutions.com/blog/sony-advertising-patent-causes-controversy-gamers/

Latest Posts

Posts By Category


RECEIVE A SYNOPSIS OF OUR STAFF BIOGRAPHIES




DOWNLOAD WHITEPAPERS